Project BMX is a visionary quest to seamlessly blend electric innovation with authentic BMX geometry, crafting an unparalleled ride experience tailored for cyclists who need a little more cool from their bike. The ethos was to make no sacrifices to the ride feeling or look of traditional BMX - by using a nimble 24” design for agility and fluidity, and stealthy integration of the technology to maintain traditional aesthetics, Project BMX does just that.

RIDES LIKE A BIKE

Many eBikes place their motors and batteries in positions that are easiest and/or cheapest, with little regard to the effects on the rider experience. Frame geometry and weight distribution are pivotal in electric bike design, optimising rider comfort and bike handling. The carefully calculated angles and weight placement on Project BMX lower the centre of gravity, enhancing stability and control, especially at higher speeds or during tight maneuvers. This balance allows for a natural riding posture and facilitates intuitive control, improving the interaction between rider and machine.

KEEPING IT REAL

eBikes can be big, bulky, and a little bit ugly. We’ve painstakingly retained the iconic BMX spirit, seamlessly nestling the battery within the seat and embedding a potent mid-drive motor into the frame. The outcome? A sophisticated, perfectly balanced old-school BMX aesthetic that’s guaranteed to draw attention. Project BMX is crafted with premium Chromoly frame and fork tubing courtesy of TANGE. It’s not just a ride but a robust statement of quality.